Start-up success story - Find your true fit
With an extensive range of premium lingerie taking up valuable storage space, this Queensland-based entrepreneur turned a vision into reality and is revolutionising the way women purchase intimate apparel.
What is Brafit Direct?
Brafit Direct is one of Australia's leading online lingerie stores, offering beautiful bras, briefs, lingerie and swimwear. They stock an extensive range of leading local and international designers including Bonds, Berlei, Elle MacPherson, Lovable, Pleasure State and Triumph, while introducing new cutting edge designs and fabrics from brands like DimitySo, Lou, Little Minx and Odille.
A key tenet of the Brafit philosophy is catering to women of all shapes and sizes, and they stock a large range of beautiful bras in DD+ sizes. Their collections offer support and comfort for all sizes and focus on designs that make clients both look and feel amazing.
And because they stock all garments displayed, items ordered via Brafit Direct are available for immediate dispatch. Throw in free delivery and free returns to anywhere in Australia and this really is an impressive e-business model.
The Online Shop : From Box to Buyer
Logisto developed a tailored e-commerce solution for Brafit Direct that allows them to effectively showcase the range of products for sale, and facilitate the seamless transaction from box to buyer. The solution has been integrated with the client's ERP system allowing them to manage their entire business operations from a fully integrated and streamlined system base.
The website includes a unique and patented measuring system (explained further below), a comprehensive online shopping experience with advanced search capability, shopper 'wish list', secure members area, reward points system, and a range of other custom features. The site has evidenced a consistent increase in revenue every month since launch.
Innovative Measurement System
Brafit Direct is about to launch a first-of-its kind system dedicated to helping women find their true bra fit, regardless of size or shape. The Brafit Measurement System is a unique patented bra size measurement technique that will revolutionise the way women buy bras.
The Brafit Measurement System is designed to help women accurately measure their breast size and will automatically match their individual dimensions to bras and swimwear that will fit their body best. The measurement technique is powered by real size reviews and a complex mathematical formula, which matches every possible measurement combination to every bra size available at Brafit Direct. By using the Brafit Measurement System, women no longer need to worry about the sizing discrepancies across styles and brands that make bra shopping so difficult.
Logisto is currently developing a highly customised website for the new Brafit Measurement System which is due to be launched later this year. We are proud to be able to work with such an innovative team and support this entrepreneurial vision.