National Storage streamlines national sales
In addition to developing the National Storage corporate website, Logisto was engaged to design and develop a customised national call centre intranet for National Storage. Having managed sales disparately from individual storage centres around the country, the decision to move to a centralised call centre was one that would see a significant shift in the way the business managed sales.
The call centre intranet developed by Logisto now serves as their key business tool in managing all bookings and sales on a national basis, and has delivered a range of benefits - not least of which is a direct improvement in the sales conversion rate. By investing in a business solution highly tailored to the individual needs of the storage industry and it's own business, National Storage is new capitalising on the many opportunities available through a streamlined sales model.
In partnership with specialist SEO firm Reload Media, Logisto is also working with National Storage on a range of strategic Search Engine Optimisation and Search Engine Marketing initiatives. This will help to drive more 'traffic' (ie. customers) to the National Storage online campaigns and help to ensure the national call centre can continue to be fed a constant stream of opportunities.
About National Storage
National Storage was established in December 2000, following the merger of Stowaway Self Storage, National Mini Storage and Premier Self Storage. While each company was a leader in its own right, the union consolidated over 30 years' experience in the industry and created a network of centres with the capacity to deliver tailored storage solutions for all domestic and commercial needs.
National Storage have over 60 storage centres throughout the country and are continuing to expand its network through the acquisition of existing sites and the development of "greenfield" sites throughout the country.
"Logisto developed a National Storage intranet as a platform for sharing policies, procedures, happenings and communications with its staff across 60 locations nationally. When we determined that the next step in our business model was the development of a call centre, there were no software providers for call centre applications in the storage industry. Given that the core of the call centre's requirements was a need to consistently access location attributes, the "aha moment" was when we realised that the intranet could provide the functionality we required at a very low cost, without a lot of bells and whistles that we would never use.
Once the structure and user requirements were agreed, implementation was surprisingly straightforward within a relatively short timeframe.
The Logisto team were always open to suggestions and have worked with us to extend the functionality of our call centre application. We are very happy with the result and we now have an intranet-based call centre solution that we maintain ourselves."
Mike Berry, Director