Innovative new website offers $20,000 Kitchen
No one can question the enormous popularity of Master Chef and the impact it has had throughout household kitchens all over Australia. Lenard's Chickens is now cleverly capitalising on the increased interest of home cooks everywhere and inviting you to submit your favourite chicken-based recipe through it's innovative new website - an online consumer-generated cookbook.
Online Consumer-Generated Cookbook
This fabulous new Lenard's initiative offers participants the chance to win a $20,000 dream kitchen or one of four iPads by submitting your most-loved chicken recipe for publication on their new consumer-generated cookbook website. The submission offers participants the opportunity to include a personal photo of themselves and their dish along with a few words about why it's their favourite chicken dish.
Submissions are then published under separate meal categories and members of the general public can vote for their favourite recipe and go in the draw to win one of three iPads. There's no doubt this is a powerful way of inviting consumer participation and getting people talking about your brand and your products!
Joining forces with well known brands like Better Homes & Gardens and Kitchen Connection, Lenard's is bound to win favour with Australian consumers with this interactive campaign and we're proud to have been invited to develop such a dynamic new website on their behalf.
We congratulate Lenard's on their innovation and wish them every success with the online consumer-generated cookbook and their ongoing achievements.
Client Testimonial
"Lenard's has been working with the team at Logisto for a number of years now. They play an integral role in the continual development and upkeep of Lenard's website and various other digital projects. They have always been responsive to our needs and many times worked a tight schedule to deliver to our required deadlines.
Given our years of working together, the team at Logisto use their understanding of our business to translate solutions online to suit. Their proactive and intuitive approach has added great value to the relationship, particularly over the past 2 years in which our online requirements have grown considerably. Logisto have come to work like partners in Lenard's online offering.
It's consistently a pleasure working with Roslyn and the team. Thanks for all your help to date, guys."
Aaron Lewis
Lenard's - Brand Manager